12/03/2007
Stearns Selects Shopatron to Help Their Customers Get Outdoors Faster
- Allison & Partners Laura Ciekot, 415-277-4934 shopatron@allisonpr.com Shopatron, the leading provider of eCommerce solutions for consumer goods manufacturers, announced today that it has partnered with Stearns, Inc., a premier manufacturer of marine and outdoor activity products. Stearns selected Shopatron for fast and easy shipment of online orders to consumers via local authorized dealers.
With Shopatron, Stearns can assign online orders to local retailers and dealers for packaging and shipment, providing faster delivery to consumers. The Shopatron system allows Stearns to work as a retail partner with the dealers of its seven product brands. As Stearns increases its market share through online sales, retailers augment their in-store sales and both partners gain greater visibility into the needs and demands of consumers.
"Shopatron is helping us grow our online sales," said Mary Snyder, marketing manager for Stearns. "We reviewed several other solutions, but found that Shopatron was unmatched in reporting and providing ways to measure our success. It ultimately provides us better insight into our business and allows us to better serve our customers as we continue to make products available online."
"Shopatron solves channel conflict by allowing manufacturers to work seamlessly with retailers to generate more sales," said Brian Clausen, president of Shopatron. "Stearns, a respected company with more than 60 years in the outdoor industry, can now sell more products online while maintaining valuable relationships with its retailers."
About Shopatron
Shopatron, Inc., the leading provider of global eCommerce solutions for consumer goods manufacturers, enables consumer brands to accept and fulfill orders online while avoiding channel conflict. Through Shopatron, orders placed on manufacturer's Web sites are fulfilled by shipment or in-store pickup using the manufacturer's existing network of retailers.
Headquartered in San Luis Obispo, CA, Shopatron manages a network of more than 400 manufacturers and 6,000 retailers, across 30 industries. Some of Shopatron's clients include: Alex Toys, Berkley Fishing, Brooks Running, Callaway Golf, D'Addario, Johnson Outdoors, MK Diamond, Nordica, Philips/Avent, Salomon, Spy Optic, Stearns and Thule. For more information and a full client list, visit www.shopatron.com.
About Stearns, Inc.
Stearns, Inc. has a 60-plus-year tradition of quality and expertise in water safety solutions, which continues today with innovative new products for active lifestyles. Under its Stearns®, Sevylor®, Sospenders®, Hodgman® and Mad Dog Gear® brands, the company offers flotation devices, towables, rainwear, waders, and gear for hunting and fishing, along with industrial equipment built for the harshest conditions. Owned by Jarden Corporation (NYSE:JAH), Stearns is part of the Jarden Outdoor Solutions business segment. For more information, visit www.stearnsinc.com.
Shopatron Enhances Online Shopping Experience for Provider of Fine-Quality Outdoor Products |
